The Rise of Personalization in Modern DXPs

Personalization in digital experience platforms (DXPs) is an emerging trend necessary in today's digital landscape. Therefore, providing personalized experiences is becoming imperative every single day.

Although personalization is a rising star, it becomes more challenging to achieve because of increasing omnichannel content distribution and data privacy. However, micro-services-based DXPs and API-first personalization platforms can help provide a cohesive personalization experience by integrating personalization into high-performance and modern stacks.

Traditionally, DXPs were "full-featured" monoliths that provided an all-in-one solution for businesses to digitize their business goals, marketing activities, analytics, and content management. With the rise of API-driven (or headless) approaches, micro-services-based DXPs have emerged over time.

Customers' expectations evolve globally, and businesses need to re-evaluate whether their current setup is still meeting their needs. If companies don't put their customers' omnichannel experience expectations first, they'll become outdated and lose competitiveness sooner rather than later.