Personalization in digital experience platforms (DXPs) is an emerging trend necessary in today's digital landscape. Therefore, providing personalized experiences is becoming imperative every single day.
Although personalization is a rising star, it becomes more challenging to achieve because of increasing omnichannel content distribution and data privacy. However, micro-services-based DXPs and API-first personalization platforms can help provide a cohesive personalization experience by integrating personalization into high-performance and modern stacks.
Traditionally, DXPs were "full-featured" monoliths that provided an all-in-one solution for businesses to digitize their business goals, marketing activities, analytics, and content management. With the rise of API-driven (or headless) approaches, micro-services-based DXPs have emerged over time.
Customers' expectations evolve globally, and businesses need to re-evaluate whether their current setup is still meeting their needs. If companies don't put their customers' omnichannel experience expectations first, they'll become outdated and lose competitiveness sooner rather than later.